A guide to arrest failure in food trailer start-ups
See, Tai Lee (2022)
See, Tai Lee
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112624270
https://urn.fi/URN:NBN:fi:amk-2022112624270
Tiivistelmä
This thesis was commissioned by Penang Street Deli, a new start-up food trailer that serves Penang street food in Tampere. The commissioner realised that today, a lot of new entrepreneurs jump into the mobile food vending business, either a food trailer or a food truck. Without having any passion for cooking, in-depth know-how from food handling to food vending on the streets and thinking that the mobile food vending business is easy and lucrative. Eventually, they failed and lost money or even bankrupt.
The company commissioned this research because they want to create a guide for new start-up food trailer entrepreneurs to be aware of how they can arrest failure in their food trailer business before they jump in. Simultaneously, identify mistakes that may occur during the start-up. Success stories on mobile food vending were always heard, but very seldom on the unsuccessful parts. Therefore, start-ups need to understand the failure and how to arrest them.
The research also gave food trailer start-ups a basic understanding of the customers' demographics and behaviour, business model and operation structure used for running the food trailer's day-to-day business, as well as strategies to arrest failure. Also, the possibility of the food trailers business's future development.
The research was conducted using a qualitative research method. The chosen technique of the study was face-to-face interviews in two different categories: the food trailer owners and the food trailers' patrons/customers, as well as potential customers. A total of three food trailer owners were interviewed, and fifteen food trailer patrons/customers from different areas of Tampere were interviewed.
The commissioner intended to use the guide to create awareness for the new mobile food vending start-up entrepreneurs and what to expect for the food trailer business to move forward.
The company commissioned this research because they want to create a guide for new start-up food trailer entrepreneurs to be aware of how they can arrest failure in their food trailer business before they jump in. Simultaneously, identify mistakes that may occur during the start-up. Success stories on mobile food vending were always heard, but very seldom on the unsuccessful parts. Therefore, start-ups need to understand the failure and how to arrest them.
The research also gave food trailer start-ups a basic understanding of the customers' demographics and behaviour, business model and operation structure used for running the food trailer's day-to-day business, as well as strategies to arrest failure. Also, the possibility of the food trailers business's future development.
The research was conducted using a qualitative research method. The chosen technique of the study was face-to-face interviews in two different categories: the food trailer owners and the food trailers' patrons/customers, as well as potential customers. A total of three food trailer owners were interviewed, and fifteen food trailer patrons/customers from different areas of Tampere were interviewed.
The commissioner intended to use the guide to create awareness for the new mobile food vending start-up entrepreneurs and what to expect for the food trailer business to move forward.