Economic impact of a local, community driven festival to local businesses: case Kallio Block Party
Williams, Ossi (2023)
Williams, Ossi
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120534503
https://urn.fi/URN:NBN:fi:amk-2023120534503
Tiivistelmä
Kallio Block Party is an annual urban street festival held in Helsinki, Finland. The event is free of charge and open to everyone. It is a Block party at heart but has grown into something much bigger since its inception. In 2023, attendance was approximately 20,000 and it filled the blocked streets in the heart of Helsinki with music, dancers, arts, and a sense of community.
The goal of the study is to find out the economic impact 20,000 attendees can bring in this context. It aims to give the event organizer tools to improve the community they volunteer in by creating more value to local businesses as well as give the organisation a possibility to leverage political support into the direction that benefits them and ensures the future of the festival.
Using quantitative and qualitative methods based on theoretical frameworks the research found that most of the economic impact in this case came from driving more customers to local bars and restaurants. It found that, taking into account the resources available to event organisers, the best way to raise the economic impact of their event is by improving communication with local businesses and working more closely with them.
The goal of the study is to find out the economic impact 20,000 attendees can bring in this context. It aims to give the event organizer tools to improve the community they volunteer in by creating more value to local businesses as well as give the organisation a possibility to leverage political support into the direction that benefits them and ensures the future of the festival.
Using quantitative and qualitative methods based on theoretical frameworks the research found that most of the economic impact in this case came from driving more customers to local bars and restaurants. It found that, taking into account the resources available to event organisers, the best way to raise the economic impact of their event is by improving communication with local businesses and working more closely with them.