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How The Pandemic Impacts Marketing Strategy
(2021)
The outbreak of the novelty coronavirus has led to a human and economic crisis in the world. This has led to profound changes in many aspects of humans. The changed consumer behavior is the result of the adaptation to ...
The Relationship Between Experience Marketing and Smart Phone Brand Customer Loyalty
(2020)
Nowadays, consumers pay more attention to not only the quality of the mobile phone when buying a mobile phone, but they are also more concerned about how they feel when using the product. The popularity of the iPhone and ...
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)
The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ...
The Impact of Influencer Marketing in Vietnamese Customers' Perceptions
(2020)
Because of the development of the digital era, influencer marketing is known as a phenomenon in business. Possessing different features, this new method is shifting the economy. Consumers today tend to review their options ...
Social Media Marketing and its Effects on TikTok Users
(2021)
The aim of this thesis was to discover whether social media marketers were indeed reaching their target audience successfully by generating sales through the social media app, TikTok. This topic was chosen because the ...
Instagram Content Marketing in Higher Education
(2020)
As part and parcel of daily lives, social media has transformed the higher education landscape in general, and in particular, the student journey. Among those social channels, Instagram possesses several potentials for ...
Oatly - Key factors that drive their success
(2020)
The Swedish lifestyle brand Oatly, which has been producing plant-based dairy alternatives since the 1980s, has been growing rapidly during the past decade. The aim of the research is to identify, analyze, and discuss the ...
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)
Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ...
How motion graphics affect marketing campaigns
(2021)
In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ...
Customer Relationship Management within K-POP industry: MONSTA X case study
(2022)
K-Pop as a music genre has received a lot of attention in the United States and throughout the globe in 2019. K-Pop has become a huge business globally after two decades of global expansion from South Korea to the world's ...