Success in the Export Business : Key Steps for Lignell & Piispanen
Railanmaa, Anna (2016)
Railanmaa, Anna
Savonia-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601141337
https://urn.fi/URN:NBN:fi:amk-201601141337
Tiivistelmä
The objective of the study was to find a suitable export model for the commissioner Lignell & Piispanen by analyzing the current operations of the company and reflect them to chosen internationalization theories. Another objective of the study was, based on the forthcoming findings, to create an export process chart for the company.
The research was qualitative by nature. The data for the study was collected by interviews with the key persons in the company. In addition theory concerning internationalization was collected from various professional sources. As a result, two models were chosen as alternative solutions to create an export process chart for the company. The chosen two models were compared against company`s current operations in order to find a suitable model for the company.
Based on the findings and comparison, the export model created by Darling & Seristö (2004) was chosen as a background theory for the process chart. Based on the chosen model, an export process chart was created for the company. If the company decides to utilize the created export process chart, it may gain cost-savings and be able to operate more systematically. However, effectiveness of the process chart was not investigated in this study. Further study could concentrate on analyzing the effectiveness and applicability of the created process chart.
The research was qualitative by nature. The data for the study was collected by interviews with the key persons in the company. In addition theory concerning internationalization was collected from various professional sources. As a result, two models were chosen as alternative solutions to create an export process chart for the company. The chosen two models were compared against company`s current operations in order to find a suitable model for the company.
Based on the findings and comparison, the export model created by Darling & Seristö (2004) was chosen as a background theory for the process chart. Based on the chosen model, an export process chart was created for the company. If the company decides to utilize the created export process chart, it may gain cost-savings and be able to operate more systematically. However, effectiveness of the process chart was not investigated in this study. Further study could concentrate on analyzing the effectiveness and applicability of the created process chart.