Developing an Existing Event. Case: French-Italian Food Market as a Periodic Mobile Market in Imatra, Finland
Kursakova, Elizaveta (2016)
Kursakova, Elizaveta
Saimaan ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016082713843
https://urn.fi/URN:NBN:fi:amk-2016082713843
Tiivistelmä
The main objectives of the thesis were to find out the obstacles preventing successful event running in Imatra, Finland and offering solutions of further French-Italian periodic mobile food market development. This thesis work was supported by Imatra Region Development Company Ltd.
The thesis work consists of several theoretical backgrounds. Firstly, the events’ characteristics and the key elements of tourism are explained. Secondly, product development concept, services concept, and experience design approach are used to provide different techniques for broader development of the event. And lastly, the administrative aspects which need to be considered when preparing a successful event are described. The theoretical part is based on literature, academic articles and journals, local newspapers, and the Internet. The empirical part consists of two successive studies. Firstly, the analysis of the event’s current situation is applied. Secondly, the investigation of event stakeholder’s opinions is completed through interviewing the host companies in Imatra and organizers of the food market from France. The surveying of last year market participants is also put into action.
The results of the research bring up possible solutions for improvement and consequently further event development. Several suggestions for changes were made regarding the variety of products presented at the market, prices, the marketing campaign used to promote the event, the installation of the market area, and the entertainment side of the event. The recommendations applied to the host companies of the event as well as to organizers of food market from France for further successful development of the food market as a gastronomic event in Imatra, Finland.
The thesis work consists of several theoretical backgrounds. Firstly, the events’ characteristics and the key elements of tourism are explained. Secondly, product development concept, services concept, and experience design approach are used to provide different techniques for broader development of the event. And lastly, the administrative aspects which need to be considered when preparing a successful event are described. The theoretical part is based on literature, academic articles and journals, local newspapers, and the Internet. The empirical part consists of two successive studies. Firstly, the analysis of the event’s current situation is applied. Secondly, the investigation of event stakeholder’s opinions is completed through interviewing the host companies in Imatra and organizers of the food market from France. The surveying of last year market participants is also put into action.
The results of the research bring up possible solutions for improvement and consequently further event development. Several suggestions for changes were made regarding the variety of products presented at the market, prices, the marketing campaign used to promote the event, the installation of the market area, and the entertainment side of the event. The recommendations applied to the host companies of the event as well as to organizers of food market from France for further successful development of the food market as a gastronomic event in Imatra, Finland.