"Bang & Olufsen" - Selaus asiasanan mukaan Satakunnan ammattikorkeakoulu

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    • Innovation as a strategy. Case: Bang & Olufsen 

      Hansen, Mathias Søe (2019)
      The purpose of this thesis was to research how innovation can be used as a tool when creating a strategy. As globalization rose and international trade increased, so did the competition. Differentiation became a key factor ...