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Customer’s satisfaction and brand awareness : Case: Bulsho Cooperative, Finland
(HAAGA-HELIA ammattikorkeakoulu, 2012)
The aim of the research is to find out ways to create an awareness of Bulsho cooperative, its brand
image and brand identity in order to strengthen the brand and develop a competitive advantage
over other similar brands. ...
Customers satisfaction and brand awareness : A case study of Bulsho cooperative
(HAAGA-HELIA ammattikorkeakoulu, 2012)
The aim of the research is to find out ways to create an awareness of Bulsho cooperative, its brand image and brand identity in order to strengthen the brand and develop a competitive advantage over other similar brands. ...