Dance classes for tourists – Developing a new service
Järvenmäki, Tiia (2019)
Järvenmäki, Tiia
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019053113672
https://urn.fi/URN:NBN:fi:amk-2019053113672
Tiivistelmä
Dance is a tradition, part of culture and a way to express oneself. Additionally, it is a good exercise for the mind and body. In many countries, tourists are offered the possibility to join dance classes and learn local traditional dances. In this thesis dance classes are considered as a potential tourism service product and concepts of classes for tourists arriving to Tuusulanjärvi area are suggested.
The commissioner of this thesis is a founder of Keski-Uudenmaan Tanssiopisto, a dance school in Järvenpää, Finland. As the commissioner of this thesis is experienced in teaching dance for different groups and has a special interest in tourism, she came up with an idea to start offering dance classes also for tourists. The aim of the thesis is to suggest dance classes suitable for tourists visiting Tuusulanjärvi area.
The theoretical framework of this thesis reviews Tuusulanjärvi area as a travel destination, as well as discusses dance in tourism and development process of new services. Additionally, since the commissioner of the thesis has a special interest in offering classes for Korean tourists, Korean travellers are discussed. The knowledge gathered from the theoretical framework is used as the base of the research questionnaire and the final suggestions.
The research method used in the thesis is quantitative research survey. The questionnaire was implemented in Finnish and English in order to reach both Finnish and International respondents. The questionnaire consisted of questions of preferred activities when traveling and qualities making the activities appealing, the qualities making dance classes suitable for tourists and questions about Tuusulanjärvi area as a travel destination. The questionnaire was implemented by using Google Forms and was shared through links in Facebook. The questionnaire received total of 75 responses.
Based on the responses of the survey, suggestions of dance classes suitable for tourists were created. One of the suggestions is primarily planned for domestic tourists, while two of the suggestions are planned for foreign tourists visiting Finland.
Different dance classes suggested in this thesis are primarily planned to be applied for tourists in Tuusulanjärvi area. However, dance professionals in other parts of Finland with an interest to expand into tourism can benefit from this research as well.
The commissioner of this thesis is a founder of Keski-Uudenmaan Tanssiopisto, a dance school in Järvenpää, Finland. As the commissioner of this thesis is experienced in teaching dance for different groups and has a special interest in tourism, she came up with an idea to start offering dance classes also for tourists. The aim of the thesis is to suggest dance classes suitable for tourists visiting Tuusulanjärvi area.
The theoretical framework of this thesis reviews Tuusulanjärvi area as a travel destination, as well as discusses dance in tourism and development process of new services. Additionally, since the commissioner of the thesis has a special interest in offering classes for Korean tourists, Korean travellers are discussed. The knowledge gathered from the theoretical framework is used as the base of the research questionnaire and the final suggestions.
The research method used in the thesis is quantitative research survey. The questionnaire was implemented in Finnish and English in order to reach both Finnish and International respondents. The questionnaire consisted of questions of preferred activities when traveling and qualities making the activities appealing, the qualities making dance classes suitable for tourists and questions about Tuusulanjärvi area as a travel destination. The questionnaire was implemented by using Google Forms and was shared through links in Facebook. The questionnaire received total of 75 responses.
Based on the responses of the survey, suggestions of dance classes suitable for tourists were created. One of the suggestions is primarily planned for domestic tourists, while two of the suggestions are planned for foreign tourists visiting Finland.
Different dance classes suggested in this thesis are primarily planned to be applied for tourists in Tuusulanjärvi area. However, dance professionals in other parts of Finland with an interest to expand into tourism can benefit from this research as well.