"gender differences" - Selaus asiasanan mukaan Kajaanin ammattikorkeakoulu
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Gender Marketing in the Automotive Industry - Differences in the Design of gender-specific Communication using the Example of Volkswagen AG
(2023)Gender roles of women and men have undergone a serious transformation in recent years. This has been triggered by social changes within the population. Accordingly, women are more multi-faceted and multi-optional in terms ...