Coordinated marketing communications mix: Makton Media Channels case
Dmitrijevs, Eduards; Dolbnev , Kirill (2011)
Dmitrijevs, Eduards
Dolbnev , Kirill
HAAGA-HELIA ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402182407
https://urn.fi/URN:NBN:fi:amk-201402182407
Tiivistelmä
Students of HAAGA-HELIA University of Applied Sciences executed research work
for Makton Media Channels Oy. Current research is a thesis work of last year students
of International Business studies Kirill Dolbnev and Eduards Dmitrijevs.
Makton Media Channels is a novel company in Finnish market, thus MMC lack
knowledge of communicating in local market. Thus particular work brings answer to a
research problem that commissioning company were interested in: “How effectively
coordinate marketing communication/promotion mix in order to create/establish
sustainability in sales?” Additionally research give possible solution to sales strategy
that can bring value to commissionaire.
Reader of this work will be introduced to media market in Finland and demand of
Russian tourist in Finland, what will bring understanding of necessity of certain
research. Furthermore reader will get acquainted with theory of marketing
communication in order to understand thoughts of investigators.
Key results present answer to the research problem and explains in detail what is
included in coordinated marketing communication mix and how sales process should
be executed by Makton Media Channels in order to generate more profit.
for Makton Media Channels Oy. Current research is a thesis work of last year students
of International Business studies Kirill Dolbnev and Eduards Dmitrijevs.
Makton Media Channels is a novel company in Finnish market, thus MMC lack
knowledge of communicating in local market. Thus particular work brings answer to a
research problem that commissioning company were interested in: “How effectively
coordinate marketing communication/promotion mix in order to create/establish
sustainability in sales?” Additionally research give possible solution to sales strategy
that can bring value to commissionaire.
Reader of this work will be introduced to media market in Finland and demand of
Russian tourist in Finland, what will bring understanding of necessity of certain
research. Furthermore reader will get acquainted with theory of marketing
communication in order to understand thoughts of investigators.
Key results present answer to the research problem and explains in detail what is
included in coordinated marketing communication mix and how sales process should
be executed by Makton Media Channels in order to generate more profit.