Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
Camacho Barcenas, Jimena (2023)
Camacho Barcenas, Jimena
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060321011
https://urn.fi/URN:NBN:fi:amk-2023060321011
Tiivistelmä
This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in personal branding efforts, exploring the factors of networking and professional development. The research involves a quantitative analysis of survey data from a sample of young business professionals and an analysis of another survey intended for recruiters and hiring managers who have experience with young business professionals. Both surveys were conducted on citizens of Mexico, the United States, and Europe, within different age and experience frames.
The findings indicate that personal branding is increasingly crucial for young business professionals and that LinkedIn is a valuable platform for building and promoting one's brand, regard- less of country. The study identifies key strategies for leveraging LinkedIn to enhance personal branding, including the fundamental aspects that professionals and recruiters consider for a job and the importance of networking with others in the industry to obtain better job opportunities. Overall, the research highlights the potential benefits of personal branding and provides practical insights for young professionals looking to enhance their professional image and career prospects.
The findings indicate that personal branding is increasingly crucial for young business professionals and that LinkedIn is a valuable platform for building and promoting one's brand, regard- less of country. The study identifies key strategies for leveraging LinkedIn to enhance personal branding, including the fundamental aspects that professionals and recruiters consider for a job and the importance of networking with others in the industry to obtain better job opportunities. Overall, the research highlights the potential benefits of personal branding and provides practical insights for young professionals looking to enhance their professional image and career prospects.