Identifying challenges with employee adoption of digital innovations and determining how to address them: An action research on MAN Truck & Bus Norway
Köpp, Mathis (2023)
Köpp, Mathis
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437414
https://urn.fi/URN:NBN:fi:amk-2023121437414
Tiivistelmä
Considering the recent technological advances, it is more important than ever for corporations to equip their staff with the necessary resources to adapt to the new possibilities. Research has shown the effectiveness of utilising user participation to diffuse new technology. This study applies user participation at MAN Truck & Bus Norway to highlight the obstacles hindering employees from adopting the newly implemented cloud collaboration software Microsoft 365. Based on these hurdles, the study aims to project what measures could be taken to diffuse the adoption of M365 and potential future digital innovations.
Following a comprehensive review of research on technology adoption and innovation diffusion, action research was conducted. Participants from two local departments at MAN Norway were presented with different depths of involvement in solutions built using the new collaboration tools of M365.
Analysis of the participants' adoption behaviour and perceptions collected after the project highlighted 15 distinct challenges MAN Norway has to address to diffuse the adoption of M365.
The research depicts various approaches MAN Norway can take to improve the stagnant adoption of M365 and critical elements that need to be considered in implementing future digital innovations. Further, the research proves the applicability and effectiveness of user participation in post-implementation scenarios and its value for identifying aspects interfering with adoption. As the findings of this research are tailored to MAN Norway, future research is needed to investigate further challenges with the adoption of digital innovations and the role of user participation in the diffusion process.
Following a comprehensive review of research on technology adoption and innovation diffusion, action research was conducted. Participants from two local departments at MAN Norway were presented with different depths of involvement in solutions built using the new collaboration tools of M365.
Analysis of the participants' adoption behaviour and perceptions collected after the project highlighted 15 distinct challenges MAN Norway has to address to diffuse the adoption of M365.
The research depicts various approaches MAN Norway can take to improve the stagnant adoption of M365 and critical elements that need to be considered in implementing future digital innovations. Further, the research proves the applicability and effectiveness of user participation in post-implementation scenarios and its value for identifying aspects interfering with adoption. As the findings of this research are tailored to MAN Norway, future research is needed to investigate further challenges with the adoption of digital innovations and the role of user participation in the diffusion process.