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Social media marketing plan for Pallo-Iirot
(2020)
Tämän opinnäytetyön aiheena on sosiaalisen median markkinointisuunnitelman teko paikalliselle jalkapalloseuralle, Pallo-Iiroille ja erityisesti sen naispuolelle. Ongelmakohtana ja käsiteltävänä aiheena on nimenomaan ...
Creating a business model for a digital marketing company
(2021)
This thesis concentrates on creating a business model for a digital marketing
company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The ...
Social Media Impacts on Customer Satisfaction in Food and Beverage Business : Case of Juicy Rolly
(2021)
The thesis aimed to examine social media as an integrated marketing communication tool and its impacts on customer satisfaction, focus on the food and beverage (F&B) industry. The thesis also studied F&B customer behavior ...
Online presence of Physiotherapy Pirjo Lujala
(2021)
The purpose of this thesis was to find out what are the features of a good website. Based on that information, improve the website of Physiotherapy Pirjo Lujala. The objective was to create more value to the company with ...
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)
The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ...
Case study on use of Social Media Marketing in four English football clubs – one from each league
(2021)
Abstract
In the footballing world, digital marketing has evolved a lot and has made football clubs prioritise social media marketing more than ever before.
The aim of this thesis was to understand on a deeper level ...
Content Marketing in Sports Small & Medium Enterprises
(2021)
The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ...
Marketing plan of a wooden amplifier: How to promote it?
(2021)
What was the objective of your work?
The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ...
Improving the customer service experience
(2021)
It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am ...
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)
The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...