"YEBOAH, ERIC" - Selaus tekijän mukaan Laurea-ammattikorkeakoulu
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Using customer relationship management as a strategic tool in financial institutions: a case study of the National Investment Bank, Ghana
YEBOAH, ERIC (Laurea-ammattikorkeakoulu, 2012)Current trends in the global economy have resulted in widespread mistrust of financial institutions. The purpose of this thesis is to determine how financial institutions, such as the National investment bank of Ghana are ...