"greenwashing" - Selaus asiasanan mukaan Karelia-ammattikorkeakoulu
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Green Claims in Corporate Marketing - Examination and Impacts
(2024)In recent years, there has been a growing awareness and concern about the impact of human activities on the environment. This has led to an increasing demand from consumers for businesses to adopt sustainable practices and ... -
The Impact of Green Marketing on the Buying Behavior of International Students at Karelia University of Applied Sciences
(2023)The growing concern for environmental protection and sustainability has significantly influenced consumers' awareness about the effects of their buying behavior. The aim of this thesis was to investigate the impact of green ...