"fashion" - Selaus asiasanan mukaan Vaasan ammattikorkeakoulu
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Business strategies for the internationalisation of the fashion industry in Finland
(2023)The study conducted a systematic literature review to provide valuable insights regarding the business strategies employed by fashion companies in Finland in the internationalized fashion industry. Seven articles were ... -
Consumer Behaviour in Sustainable Fashion Industry
(2021)Sustainability in the world has gained increased popularity and has become a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ... -
Effectiveness of Social Media Advertising on Brand Awareness
(2023)This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ...
