"Dahlström, Tiia" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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How to build successful city brands? – Comparing results from 11 case studies
Dahlström, Tiia; Poikkijoki, Anna-Paulina (HAAGA-HELIA ammattikorkeakoulu, 2014)This thesis is a portfolio thesis, which means in this case, that some of the parts are collected from already existing thesises. The first part of this thesis, which is the theoretical background (chapters 2-5) existed ...