"fandom" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu

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    • K-Pop Marketing Strategy: BTS 

      Seppälä, Desy (2022)
      Korean popular music, shortened as K-pop, has spread globally in the recent years. One of the biggest K-pop act that has played part in the popularization of it has been BTS. The aim of this thesis is to understand ...

    • Towards a fandom through social media engagement 

      Sandell, Saara (2022)
      Social media is developing and changing constantly, and staying relevant and building a strong brand requires continuous efforts. This thesis aims to determine how the commissioning company can communicate with the target ...