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Social media marketing plan for Pallo-Iirot
(2020)
Tämän opinnäytetyön aiheena on sosiaalisen median markkinointisuunnitelman teko paikalliselle jalkapalloseuralle, Pallo-Iiroille ja erityisesti sen naispuolelle. Ongelmakohtana ja käsiteltävänä aiheena on nimenomaan ...
Marketing mix analysis to attract more customers case study: Sita Air PVT Ltd.
(2019)
The purpose of this thesis was to study and analyse the current marketing mix following by Sita Air to attract more customers and evaluate the enhancing process to attract more customers.
The theoretical part of the thesis ...
B TO C E-commerce in Finland Improving Last mile delivery
(2020)
The principal objective of this research thesis is to find a suitable and efficient way to improve last mile delivery in Business to customer model Finnish electronic commerce.
A quantitative study method is adopted ...
Creating a business model for a digital marketing company
(2021)
This thesis concentrates on creating a business model for a digital marketing
company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The ...
Social Media Impacts on Customer Satisfaction in Food and Beverage Business : Case of Juicy Rolly
(2021)
The thesis aimed to examine social media as an integrated marketing communication tool and its impacts on customer satisfaction, focus on the food and beverage (F&B) industry. The thesis also studied F&B customer behavior ...
EMOTIONAL AND PSYCHOLOGICAL MARKETING CONTENT USED IN BRANDING, CASE: MATTEL; HE-MAN & THE MASTERS OF THE UNIVERSE TOY LINE
(2019)
Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s perception, and/or desires to purchase. Research shows that peoples’ emotions are able to be coerced or changed to follow a ...
Online presence of Physiotherapy Pirjo Lujala
(2021)
The purpose of this thesis was to find out what are the features of a good website. Based on that information, improve the website of Physiotherapy Pirjo Lujala. The objective was to create more value to the company with ...
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)
The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ...
Case study on use of Social Media Marketing in four English football clubs – one from each league
(2021)
Abstract
In the footballing world, digital marketing has evolved a lot and has made football clubs prioritise social media marketing more than ever before.
The aim of this thesis was to understand on a deeper level ...
How can a Belgian high-end coffee craftsman increase its sales ? Case company : Emmanuel Dabin
(2022)
The main objective of this thesis was to carry out a research process to find out what strategies Emmanuel Dabin could put in place to differentiate itself from its competitors in order to increase its sales on the Belgian ...