"Wang, Li" - Selaus tekijän mukaan Savonia-ammattikorkeakoulu
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Comparative Study of CRM Between Sampo Bank Varkaus and Bank of China Lujiang Branch
Wang, Li (Savonia-ammattikorkeakoulu, 2013)Customer Relationship Management (CRM) as a strategy has been given massive attention in companies in recent decades. And banks, as one of the most active commercial contexts of CRM, have never stopped applying more and ...