"Zaproudina, Sarra" - Selaus tekijän mukaan Savonia-ammattikorkeakoulu
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Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
Zaproudina, Sarra (2021)The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ...