"K-pop" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu

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    • Audience engagement in K-pop concerts 

      Björklöf, Tua (2023)
      The main point of this thesis is to answer to the question “what makes K-pop concerts so engaging?”. Most of the thesis is written as autoethnography but some research has also been made to backup facts and to build a ...

    • Hallyu's Effects on Seoul's Pop Culture Tourism 

      Parviainen, Elina (2022)
      The objective of this thesis is to research Hallyu’s effects on Seoul’s pop culture tourism and its image as a pop culture tourism destination. More people are interested in visiting South Korea's capital as Korean pop ...

    • Korean Makeup in the Mexican beauty industry: market penetration strategies and opportunities. 

      Gamez Delgado, Giovanna de Jesus (2023)
      This thesis is a research-based project for the International Business bachelor’s Degree Program at Haaga-Helia University of Applied Sciences developed on the topic of Korean cosmetics in the Mexican cosmetic industry. ...

    • Marketing of K-pop Group Seventeen 

      Koivukoski, Inka (2023)
      In recent years, K-pop has become prominent globally. To understand how K-pop has been able to gain interest, this thesis explores K-pop group Seventeen marketing in detail. The aim of this research-based thesis is to ...

    • The impact of the Korean Wave on Finnish travelers 

      Turja, Santra (2023)
      Opinnäytetyön tavoitteena on tutkia Hallyun vaikutusta suomalaisiin matkailijoihin. Hallyu on viime vuosina noussut maailmanlaajuiseksi ilmiöksi K-pop-yhtye BTS:n ja sarjojen kuten Parasite ja Squid Game ansiosta. Tavoitteena ...